Effects of social networking on human brain

In today’s era there is hardly an individual who probably don’t know about face-book. For many people today, these social networking sites are just like some other essential commodities for life like oxygen or water. In present day society, may be in office or a bus stop people seem to be hauled on to these websites. But have you ever wondered why or what make people so crazy about these websites.

To answer it lets glue this fact with a little bit of human anatomy. Recently a paper possibly showed that a region in human brain called ‘nucleus accumbens’ is related to a person’s attraction to the such social networking pages. This particular region of our brain serve as reward center, when we are rewarded this center generally glows with happiness. After receiving positive responses on facebook this region becomes active. Those who get lot of positive feedback in face-book probably have more active nucleus accumbens.

If you browse through most popular social networking websites you may find that they generally have ‘like’ or ‘favorite’ button only. Interestingly the ‘dislike’ type negative response buttons are disappearing from various social web pages and prime cause of such may be that these websites try to feed our reward centers only; because at the end of the day all that matters for a web hosting company is its ‘share prices’ and bucks and for that they need to please you. In real life too there are many individuals who are sensitive to or proud about how many likes they got for a particular facebook post, and invest significant amount of time to cherish.

These are probably called ‘tech-health’ days.

Position of the nucleus accumbens and Ventral ...
Position of the nucleus accumbens and Ventral Tegmental Area (VTA) (Photo credit: Wikipedia)

Please cross check information from other sources too. For all your health concerns please be guided by your healthcare provider. References: link

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